Startups /business-school/ en 91桃色 Business School students pitch to investors at London Tech Week /business-school/news/imperial-business-school-students-pitch-investors-london-tech-week/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> 91桃色 Business School students pitch to investors at London Tech Week</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-06/91桃色%20LTW%20stand_0.webp?h=06ac0d8c&itok=JGg7bRAi 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-06/91桃色%20LTW%20stand_0.webp?h=06ac0d8c&itok=fFOA-iQj 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-06/91桃色%20LTW%20stand_0.webp?h=06ac0d8c&itok=5kbUO7q0 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-06/91桃色%20LTW%20stand_0.webp?h=06ac0d8c&itok=1ahIHHZg 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-06/91桃色%20LTW%20stand_0.jpg?h=06ac0d8c&itok=JGg7bRAi 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2026-06/91桃色%20LTW%20stand_0.jpg?h=06ac0d8c&itok=fFOA-iQj 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2026-06/91桃色%20LTW%20stand_0.jpg?h=06ac0d8c&itok=5kbUO7q0 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2026-06/91桃色%20LTW%20stand_0.jpg?h=06ac0d8c&itok=1ahIHHZg 1x"></source><img loading="eager" width="960" height="576" alt="91桃色's London Tech Week stand at Olympia London" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2026-06/91桃色%20LTW%20stand_0.jpg?h=06ac0d8c&itok=JGg7bRAi" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Lou Lee</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-04-14T10:15:24+00:00" title="Monday, April 14, 2025 - 10:15" class="datetime">Mon, 14/04/2025 - 10:15</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-news-listings view-id-flexible_news_listings view-display-id-listing_1 js-view-dom-id-a1e07c4fdb6aab2751c547e57f904e43bc2c5e30d7eb28d1bf0f9bf4cd226e4f"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-05/Miles%2C%20David.webp?h=d9cff521&itok=u7zHmBTD 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2019-05/Miles%2C%20David.webp?h=d9cff521&itok=ljnDI_GY 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-05/Miles%2C%20David.jpg?h=d9cff521&itok=u7zHmBTD 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2019-05/Miles%2C%20David.jpg?h=d9cff521&itok=ljnDI_GY 1x"></source><img loading="eager" width="560" height="448" alt="David Miles" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-05/Miles%2C%20David.jpg?h=d9cff521&itok=u7zHmBTD" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-07-15T12:00:00Z" class="datetime">15 July 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7509" class="blog-listing-item__title">Business School academic nominated for second term on UK's fiscal watchdog</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Business School academic nominated for second term on UK&#039;s fiscal watchdog" class="blog-listing-item__link link--arrow" href="/business-school/news/business-school-academic-nominated-second-term-uks-fiscal-watchdog-0/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Analytics%20for%20Society.webp?h=06ac0d8c&itok=MI1KEnks 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/Analytics%20for%20Society.webp?h=06ac0d8c&itok=_-iaHiOL 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Analytics%20for%20Society.jpg?h=06ac0d8c&itok=MI1KEnks 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/Analytics%20for%20Society.jpg?h=06ac0d8c&itok=_-iaHiOL 1x"></source><img loading="eager" width="560" height="448" alt="Analytics for Society 2026 Student Organising Committee" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Analytics%20for%20Society.jpg?h=06ac0d8c&itok=MI1KEnks" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-07-14T12:00:00Z" class="datetime">14 July 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7507" class="blog-listing-item__title">Celebrating the Dean鈥檚 Community Award winners</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Celebrating the Dean鈥檚 Community Award winners" class="blog-listing-item__link link--arrow" href="/business-school/news/celebrating-the-deans-community-award-winners/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-news node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/91桃色%20Business%20School%20UGs.webp?h=06ac0d8c&itok=4LYIBH6P 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/91桃色%20Business%20School%20UGs.webp?h=06ac0d8c&itok=txVhPfqZ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/91桃色%20Business%20School%20UGs.jpg?h=06ac0d8c&itok=4LYIBH6P 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/91桃色%20Business%20School%20UGs.jpg?h=06ac0d8c&itok=txVhPfqZ 1x"></source><img loading="eager" width="560" height="448" alt="91桃色 Business School undergraduates" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/91桃色%20Business%20School%20UGs.jpg?h=06ac0d8c&itok=4LYIBH6P" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-07-09T12:00:00Z" class="datetime">9 July 2026</time> News</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7505" class="blog-listing-item__title">91桃色 Business School achieves 91% average positivity score in National Student Survey</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about 91桃色 Business School achieves 91% average positivity score in National Student Survey" class="blog-listing-item__link link--arrow" href="/business-school/news/imperial-business-school-achieves-91-average-positivity-score-national-student-survey/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-06-18T12:00:00Z" class="datetime">18 June 2026</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB"><a href="/london-tech-week/" target="_blank">London Tech Week</a>, held from 8-12 June, is the UK鈥檚 premier destination for innovation,聽collaboration聽and growth in the tech sector. 91桃色鈥檚 stand聽showcased聽the university鈥檚 world-leading research, breakthrough聽ventures聽and growing innovation ecosystem through聽<a href="/strategy/amplifying-impact/westtech-london/" target="_blank">WestTech London</a>, with strong involvement from 91桃色 Business School alongside聽<a href="/about/global/" target="_blank">91桃色 Global</a>, the聽<a href="/school-of-convergence-science/" target="_blank">School of Convergence Science</a>,聽<a href="/lifelong-learning/" target="_blank">Lifelong Learning</a>, and wider innovation partners. Together, teams championed how 91桃色 works with businesses,聽investors聽and partners to translate scientific discovery into real-world impact.</p> <p>As part of the week, student founders from the聽 <a href="/business-school/masters/innovation-entrepreneurship-management/" target="_blank">MSc Innovation, Entrepreneurship & Management (IEM)</a>聽programme presented at the annual聽<a href="https://luma.com/mgz63joz" target="_blank">IEM Demo Day</a>聽鈥 a fringe event that brought together early-stage founders, alumni,聽investors聽and the wider London start-up ecosystem.聽</p> <p>The Demo Day marked the culmination of a year-long programme in which students develop and refine their ventures, pitching live to a panel of judges and audience of industry professionals.</p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Tanushri Bhuruk,聽winner of the IEM Demo Day 拢1,000 cash grant prize, pitched Enso, a mental health app that helps聽users better聽understand their emotions through guided journaling聽and connect with suitable therapists. The app is already聽live on the App Store with users across five countries.聽</p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Tanushri聽said: 鈥淧resenting my startup聽was a genuine privilege. Enso came from a personal experience, so to stand in front of such a talented group of founders and have it recognised meant a lot. Winning the prize gave me聽a real push to keep building with聽even聽more energy - proof that what聽we鈥檙e聽building has聽an impact beyond just us.鈥</p> </div> </div> </div> </div> <div class="field__item"> <article class="paragraph paragraph--testimonial-quote testimonial--colour--blue-light testimonial--style--square-outline testimonial"><div class="testimonial__container" data-aos="fade-up" data-aos-duration="1200"> <figure class="testimonial__image"><img class="restricted-width-border" alt="" src="/business-school/sites/default/files/styles/testimonial_square_image/public/2026-06/andrew_humphries_at_ltw_0.jpg.webp?itok=jVbcuc_j" /></figure><div class="testimonial__quote"> <blockquote class="testimonial__quote__container"> 鈥淭here was a palpable energy in the room. For those pitching, this was the moment they moved from being students with an idea to becoming true entrepreneurial teams.鈥 </blockquote> </div> <div class="testimonial__description"> <div class="testimonial__description__container"> <div class="testimonial__description__container__inner"> <div class="testimonial__description__details"> <div class="testimonial__name">Andrew Humphries</div> <div class="testimonial__position">Entrepreneur in Residence and Module Lead for MSc Innovation, Entrepreneurship & Management (IEM)</div> </div> </div> </div> </div> </div> </article></div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Throughout London Tech Week, IEM students also engaged directly with investors,聽founders聽and partners at the 91桃色 stand, presenting their ventures and receiving feedback from across the start-up community. For many, it was their first chance to test ideas in a live, high-profile innovation environment.聽</p> <p>Reflecting on the experience, Andrew highlighted the importance of communication in early-stage entrepreneurship: 鈥淚鈥檓聽constantly surprised by the power of storytelling and creating both an emotional connection and a commercial rationale with an audience. When something is being judged on just a five-minute pitch, you never quite know who will win 鈥 and even if you聽don鈥檛聽win on the day, you may meet someone who helps move you towards your goals.鈥</p> <p>Students gained聽valuable insights聽from engaging with industry experts during the week, with many describing聽the experience聽as a key moment in developing their ventures beyond the classroom.聽</p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Guglielmo Cimolai, an MSc聽Artificial Intelligence聽Applications聽and Innovation聽student,聽said:聽鈥淔or me, the best part was the conversations I had in those three days, surrounded by amazing founders building genuinely hard things.聽I鈥檓聽thankful to everyone who stopped by to challenge our thinking.鈥澛</p> <p lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB">Solenn聽Sandberg,聽an MSc聽IEM student who reached the final stages of judging,聽said:聽鈥淲hat made this experience even more special for me is that this is an idea I have carried with me for twelve years. What started as a childhood dream became something I had the opportunity to develop.鈥</p> <p>The IEM Demo Day and London Tech Week activities form part of 91桃色 Business School鈥檚 wider experiential learning approach, giving students hands-on opportunities to develop, test and scale ventures in real-world settings.聽</p> <p>Andrew described the value of these experiences in helping students transform ideas into real ventures: 鈥淭his is often when something moves from concept to reality. Talking to potential customers and investors, meeting incubators and accelerators, and stress-testing ideas with experienced voices is what makes the difference.聽</p> <p>By embedding student founders within major innovation events like London Tech Week, 91桃色 Business School continues to strengthen its role in developing entrepreneurial talent and supporting the next generation of start-ups.聽</p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="paragraph paragraph--iframe paragraph--view-mode--default flexible-iframe" data-aos="fade-up" data-aos-duration="1200"><div class="flexible-iframe__content"> <div class="flexible-iframe__iframe"> <div class="flexible-iframe__iframe-above"> </div> <div class="flexible-iframe__iframe-embed"> <div class="field field--name-field-embed field--type-text-with-summary field--label-hidden field__items"> <div class="text-formatted "> <iframe src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7471193928193519618" height="1087" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe> </div> </div> </div> <div class="flexible-iframe__iframe-below"> </div> </div> </div> </article></div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Subscribe for research and events from the Business School </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://assets-gbr.mkt.dynamics.com/f152573f-fb95-49d8-a928-b8d8e57cc426/digitalassets/standaloneforms/b7a3222e-cef6-f011-8406-7c1e522f0d58" aria-label="" class="call-to-action__link call-to-action__link--solid--">Sign up here for the IB Knowledge newsletter</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/careers" hreflang="en">Careers</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/education-and-learning" hreflang="en">Education and Learning</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/networking" hreflang="en">Networking</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> <div class="field__item"><a href="/business-school/category/key-topics/student-experience" hreflang="en">Student Experience</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <div class="field field--name-field-external field--type-boolean field--label-above"> <div class="field__label">External</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-programme-ref field--type-entity-reference field--label-above"> <div class="field__label">Programme</div> <div class="field__items"> <div class="field__item"><a href="/business-school/admin/content/course/27" hreflang="en">MSc Innovation, Entrepreneurship & Management</a></div> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Student founders from 91桃色 Business School鈥檚 MSc Innovation, Entrepreneurship & Management programme showcased their ventures to investors, innovators and industry leaders at one of the UK's leading technology events.</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>91桃色's London Tech Week stand at Olympia London</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> Mon, 14 Apr 2025 10:15:24 +0000 Lou Lee 7495 at /business-school Alumni profile: Melvin Poh widening access to business knowledge in Asia /business-school/blogs/alumni/alumni-profile-melvin-poh-widening-access-business-knowledge-asia/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> Alumni profile: Melvin Poh widening access to business knowledge in Asia</h1> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-06/Melvin-Poh.webp?h=03e48bd4&itok=Cssn0ZxJ 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-06/Melvin-Poh.webp?h=03e48bd4&itok=VvuhfkOR 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-06/Melvin-Poh.webp?h=03e48bd4&itok=6xdEqkr2 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-06/Melvin-Poh.webp?h=03e48bd4&itok=IV5rjwcE 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-06/Melvin-Poh.jpg?h=03e48bd4&itok=Cssn0ZxJ 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2019-06/Melvin-Poh.jpg?h=03e48bd4&itok=VvuhfkOR 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2019-06/Melvin-Poh.jpg?h=03e48bd4&itok=6xdEqkr2 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2019-06/Melvin-Poh.jpg?h=03e48bd4&itok=IV5rjwcE 1x"></source><img loading="eager" width="960" height="576" alt="Melvin Poh" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-06/Melvin-Poh.jpg?h=03e48bd4&itok=Cssn0ZxJ" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Francesca Hoare</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-03-04T09:31:29+00:00" title="Tuesday, March 4, 2025 - 09:31" class="datetime">Tue, 04/03/2025 - 09:31</time></span> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="blogs-listing"><div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-blog-listings view-id-flexible_blog_listings view-display-id-listing_1 js-view-dom-id-ad62dc1533ed851c8dd2c3a65ca3bf05b9a453fcca08ce24eaae1dbc3d820532"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Florence%20Perramond%20Blog%20Header.webp?h=87b4785c&itok=s-w6qozB 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/Florence%20Perramond%20Blog%20Header.webp?h=87b4785c&itok=LCruG4El 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Florence%20Perramond%20Blog%20Header.jpg?h=87b4785c&itok=s-w6qozB 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/Florence%20Perramond%20Blog%20Header.jpg?h=87b4785c&itok=LCruG4El 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Florence%20Perramond%20Blog%20Header.jpg?h=87b4785c&itok=s-w6qozB" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2026-07-09T12:00:00Z" class="datetime">9 July 2026</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7504" class="blog-listing-item__title">Alumni Q&A: Florence Perramond, Climate Change, Management & Finance 2022</h3> <div class="blog-listing-item__summary"><p>After building experience across venture capital investments, impact asset management and fundraising, Florence Perramond developed a strong focus on connecting capital with high-impact opportunities.</p></div> <a aria-label="Read more about Alumni Q&amp;A: Florence Perramond, Climate Change, Management &amp; Finance 2022" class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/alumni-qa-florence-perramond-climate-change-management-finance-2022/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-05/Graduation%20Royal%20Albert%20Hall%20Statue%20Blog%20Header.webp?h=87b4785c&itok=6Hs6u4qT 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-05/Graduation%20Royal%20Albert%20Hall%20Statue%20Blog%20Header.webp?h=87b4785c&itok=9BGljOGk 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-05/Graduation%20Royal%20Albert%20Hall%20Statue%20Blog%20Header.jpg?h=87b4785c&itok=6Hs6u4qT 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-05/Graduation%20Royal%20Albert%20Hall%20Statue%20Blog%20Header.jpg?h=87b4785c&itok=9BGljOGk 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-05/Graduation%20Royal%20Albert%20Hall%20Statue%20Blog%20Header.jpg?h=87b4785c&itok=6Hs6u4qT" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2026-06-01T12:00:00Z" class="datetime">1 June 2026</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7488" class="blog-listing-item__title">Lessons, insights and early career advice from 91桃色 Business School Master鈥檚 alumni</h3> <div class="blog-listing-item__summary"><p>We recently caught up with some of our Master鈥檚 alumni, who reflected on their early careers after graduating from 91桃色 Business School. In this blog, they draw on their own experience to offer advice to those who are about to enter the job market.</p> </div> <a aria-label="Read more about Lessons, insights and early career advice from 91桃色 Business School Master鈥檚 alumni" class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/lessons-insights-and-early-career-advice-imperial-business-school-masters-alumni/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-blog node--view-mode-flexible-page-builder blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-05/Graduation%20Group%20Celebration%202023%20Blog%20Header.webp?h=87b4785c&itok=-rBT2TIU 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-05/Graduation%20Group%20Celebration%202023%20Blog%20Header.webp?h=87b4785c&itok=vP8vdCjX 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-05/Graduation%20Group%20Celebration%202023%20Blog%20Header.jpg?h=87b4785c&itok=-rBT2TIU 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-05/Graduation%20Group%20Celebration%202023%20Blog%20Header.jpg?h=87b4785c&itok=vP8vdCjX 1x"></source><img loading="eager" width="560" height="448" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-05/Graduation%20Group%20Celebration%202023%20Blog%20Header.jpg?h=87b4785c&itok=-rBT2TIU" aria-hidden="true" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"><time datetime="2026-05-29T12:00:00Z" class="datetime">29 May 2026</time> Alumni</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7487" class="blog-listing-item__title">Real career advice from 91桃色 MBA alumni</h3> <div class="blog-listing-item__summary"><p>We recently caught up with alumni from 91桃色 Business School鈥檚 Full-Time MBA, Weekend MBA and Global Online MBA programmes, who shared insights and advice into succeeding in your career post-MBA studies. Read what they have to say in this blog.</p> </div> <a aria-label="Read more about Real career advice from 91桃色 MBA alumni" class="blog-listing-item__link link--arrow" href="/business-school/blogs/alumni/real-career-advice-imperial-mba-alumni/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2019-05-13T12:00:00Z" class="datetime">13 May 2019</time></div> <div class="field field--name-field-blog-type field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/blog-type/alumni" hreflang="en">Alumni</a></div> </div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-silver paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><strong>Entrepreneur and alumnus Melvin Poh (MSc Innovation, Entrepreneurship & Management 2015) not only has a thriving startup under his belt, but a prestigious business title too.</strong> Recently recognised in the <a href="https://www.forbes.com/profile/melvin-poh/#61af3cabbb03">Forbes 鈥30 Under 30鈥</a> list for Asia in Media, Marketing and Advertising, Melvin spoke to us about the vision for his startup and why access to business knowledge is so empowering.</p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><strong>What gave you the idea for your business?</strong></p> <p>The idea for The Asian Entrepreneur arose from the uniquely challenging nature of economic and entrepreneurial development in Asia, where business processes are fundamentally different. Asia presents immense economic potential and widespread opportunities for market impact. However there is a knowledge gap surrounding the unique challenge of entrepreneurship and business in the region.</p> <p>The Asian Entrepreneur was conceived to provide access to business knowledge. 聽The accessible media platform allows entrepreneurs to share practical insights and valuable experiences.<strong>聽</strong></p> <p><strong>How did it feel when your business launched?</strong></p> <p>Taking the first step to launch the venture was an incredibly difficult decision. The ambitious task seemed very daunting 鈥 we were targeting an entire region rather than a single country! I therefore sat on the idea for a long time before actually taking the first step to initiate it. Much time was spent on planning the business model and potential development. I shall never forget the initial mixed feelings of fear, excitement as well as the great sense of purpose and commitment when the business was finally launched.<strong>聽</strong></p> <p><strong>What was the greatest challenge you faced in starting out?</strong></p> <p>The greatest challenge has been scaling our organisation and making it sustainable to realise our unique mission. It is quite challenging because the underlying ethos is to create greater accessibility to knowledge. Therefore we made access to our content entirely free. We also tweaked our business model to ensure the integrity of our content. This means that we cannot rely on traditional methods of generating revenue. For example, our platform does not possess a paywall, users can access everything with absolutely no barriers. We have also largely forgone traditional advertising to create the cleanest user experience possible. These decisions are spurred by the social nature of our organisation. We鈥檝e had to be incredibly creative and tenacious about how to scale in spite of the extra challenges with the business structure.<strong>聽</strong></p> <p><strong>What have been the key lessons learned from the whole process?</strong></p> <p>There are three major lessons that I鈥檝e learnt:</p> <ol><li>Entrepreneurship is an inherently organic and uncertain process. We should accept and embrace this. It is not possible to plan for every scenario with certainty and control every aspect of a business and its development. No amount of planning or risk management can prevent unpredictable external influences. As entrepreneurs, we must be ready to adapt and improvise. Being a successful entrepreneur is an iterative process.</li> <li>Entrepreneurship is inevitably a group effort. Ambitious ventures cannot be realised alone and is often dependent on the team you create, the way you interact with and work with them as well as other people in the business community. It is very much about building and managing alliances.</li> <li>Entrepreneurship is perhaps one of the most tiring career paths. There is this idea that being an entrepreneur is a great escape from the 9 to 5 grind. Ironically that is true, but in the most unexpected and perhaps undesired way. This is because you end up adopting a 24/7 schedule instead, where work is the only constant on the back of your mind. Being an entrepreneur and business owner means that you must oversee every aspect of the business. It took me a long time to get accustomed to this. It is also important to consider the psychological side of running your own business 鈥 you don鈥檛 want to burn out before you have achieved your goals.</li> </ol><p><strong>What has been the highlight so far?</strong></p> <p>One of the greatest highlights has been an email I received from someone in Mongolia. He explained that he was aspiring entrepreneur who always had dreams of pursuing business in Asia. However, he had no idea where or how to start. He never studied business and the resources in his country were extremely limited. But through the discovery of The Asian Entrepreneur, he was finally able to get personal insights on entrepreneurship in Asia. Today, the individual has migrated to Singapore where he has co-founded a financial technology startup. He emailed me to express his gratitude for our work which has aided him in his career. To know we have positively impacted the lives of others is always a highlight for me. It鈥檚 a reminder that knowledge has the ability to empower people. That is why our mission is so important and why I am so passionate about my work.<strong>聽</strong></p> <p><strong>Any advice to budding entrepreneurs?</strong></p> <p>In our work, we have spoken to thousands of budding entrepreneurs. Many of them often ask how they can avoid failure. The most important advice I鈥檝e discovered is: do not be afraid to fail because failure is inevitable. The truth is failure is an inevitable part of life and a fundamental component of business. Unexpected results will often arise. There are many examples of how genius entrepreneurs have failed, but gone on to achieve great success. The importance lies in discovering the reasons for failure, rectifying it and adapting one鈥檚 approach. Thus, the biggest takeaway is to be prepared of failure and changing your mindset on failure; learn to embrace it.<strong>聽</strong></p> <blockquote> <p>Entrepreneurship is an inherently organic and uncertain process. We should accept and embrace this. It is not possible to plan for every scenario with certainty and control every aspect of a business and its development. No amount of planning or risk management can prevent unpredictable external influences. As entrepreneurs, we must be ready to adapt and improvise.</p> </blockquote> <p><strong>How did your time at the Business School help you?</strong></p> <p>My time at 91桃色 has contributed substantially and positively to my entrepreneurial journey. I was previously a barrister specialising in corporate finance, and so 91桃色 has equipped me with valuable business knowledge and the foundation to tackle starting my own business. It has certainly assisted me in shaping my business ideas and made me much more analytical.</p> <p>The cross-pollination of multiple disciplines and faculties is also a defining characteristic of 91桃色. It was inspiring to study with such diverse people of different nationalities and backgrounds. Interacting with them has endowed me with a global perspective and an alumni network spanning globe. Many of the professors have also been great mentors, teaching important lessons that have shaped many parts of my business today. The Business School has been a great stepping stone towards even greater moments in my life and studying at 91桃色 stands one of the best decisions I have taken.<strong>聽</strong></p> <p>I believe business education is a weapon for progress that can be used to progressively change the world of tomorrow and empower. This is why I believe that accessibility to business knowledge should be a right and not a privilege.</p> </div> </div> </div> </div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <div class="field field--name-field-programme-ref field--type-entity-reference field--label-above"> <div class="field__label">Programme</div> <div class="field__items"> <div class="field__item"><a href="/business-school/admin/content/course/27" hreflang="en">MSc Innovation, Entrepreneurship & Management</a></div> </div> </div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">5 minute read </div> Tue, 04 Mar 2025 09:31:29 +0000 Francesca Hoare 7147 at /business-school The hidden cost of startup buzz: how founders and investors can avoid a culture of hubris /business-school/ib-knowledge/entrepreneurship-innovation/the-hidden-cost-startup-buzz-how-founders-and-investors/ <h1 class="field title-huge field--name-title field--type-string field--label-hidden"> The hidden cost of startup buzz: how founders and investors can avoid a culture of hubris </h1> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christian Hampel</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2025-01-15T12:14:02+00:00" title="Wednesday, January 15, 2025 - 12:14" class="datetime">Wed, 15/01/2025 - 12:14</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=gTleatNC 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=QgRDo3qn 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=4EnXsuZF 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.webp?h=27acd325&itok=n0EqaMCh 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=gTleatNC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=QgRDo3qn 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=4EnXsuZF 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=n0EqaMCh 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-06/Hidden%20cost%20of%20startup%20buzz%20-%20Christian%20Hampel%20-%20IBK%20-%20Cover%20image%20-%20blog%20-%201550%20x%20930.jpg?h=27acd325&itok=gTleatNC" aria-hidden="true" /></picture></div> <div class="field field--name-content-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <section class="paragraph paragraph--bnk-footer-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article class="blogs-listing"><h2 class="blogs-listing__heading">More blogs</h2> <div class="blogs-listing__items"> <div class="views-element-container"><div class="view view-flexible-knowledge-listings view-id-flexible_knowledge_listings view-display-id-listing_1 js-view-dom-id-c4e6e2f4a67bf6d286d2c05ab74bbf3d1916b2d3c3a6f15ca7c5ab32642f6e71"> <div class="view-content"> <div class="listing-blocks listing-blocks--grid"> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="300"> <article class="node node--type-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=3ctVfIRc 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=O6QojVw6 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=3ctVfIRc 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=O6QojVw6 1x"></source><img loading="eager" width="560" height="448" alt="Steve Blank " class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=3ctVfIRc" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-07-15T12:00:00Z" class="datetime">15 July 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-6621" class="blog-listing-item__title">How to survive as an entrepreneur: insights from Steve Blank </h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about How to survive as an entrepreneur: insights from Steve Blank " class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/entrepreneurship-innovation/how-survive-entrepreneur-insights-steve-blank/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="600"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Workers%20in%20a%20meeting.webp?h=06ac0d8c&itok=EK6VFbQF 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/Workers%20in%20a%20meeting.webp?h=06ac0d8c&itok=uWdqueaY 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Workers%20in%20a%20meeting.jpg?h=06ac0d8c&itok=EK6VFbQF 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-07/Workers%20in%20a%20meeting.jpg?h=06ac0d8c&itok=uWdqueaY 1x"></source><img loading="eager" width="560" height="448" alt="Employees at a meeting" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-07/Workers%20in%20a%20meeting.jpg?h=06ac0d8c&itok=EK6VFbQF" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-07-06T12:00:00Z" class="datetime">6 July 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7502" class="blog-listing-item__title">What business leaders can learn from the erosion of democracy</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about What business leaders can learn from the erosion of democracy" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/strategy-leadership/what-business-leaders-can-learn-the-erosion-democracy/" rel="bookmark">Read more</a> </div> </article></div> <div class="listing-blocks__animation" data-aos="fade-up" data-aos-delay="900"> <article class="node node--type-flexible-knowledge node--view-mode-listing blog-listing-item"><div class="blog-listing-item__media"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-06/Patient%20and%20doctor.webp?h=06ac0d8c&itok=ECER8EyS 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-06/Patient%20and%20doctor.webp?h=06ac0d8c&itok=B6T-QTws 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-06/Patient%20and%20doctor.jpg?h=06ac0d8c&itok=ECER8EyS 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="560" height="315" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_560/public/2026-06/Patient%20and%20doctor.jpg?h=06ac0d8c&itok=B6T-QTws 1x"></source><img loading="eager" width="560" height="448" alt="Patient with doctor" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2026-06/Patient%20and%20doctor.jpg?h=06ac0d8c&itok=ECER8EyS" /></picture><div class="blog-listing-item__details blog-listing-item__details--full"> <time datetime="2026-06-23T12:00:00Z" class="datetime">23 June 2026</time> Knowledge</div> </div> <div class="blog-listing-item__content"> <h3 id="blog-title-7496" class="blog-listing-item__title">Are healthcare market reforms delivering better outcomes for patients?</h3> <div class="blog-listing-item__summary"></div> <a aria-label="Read more about Are healthcare market reforms delivering better outcomes for patients?" class="blog-listing-item__link link--arrow" href="/business-school/ib-knowledge/health/are-healthcare-market-reforms-delivering-better-outcomes-patients/" rel="bookmark">Read more</a> </div> </article></div> </div> </div> </div> </div> </div> </article></div> </div> </section></div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2025-07-14T12:00:00Z" class="datetime">14 July 2025</time></div> <section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-white paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span>It鈥檚 the dream of many startups: grow aggressively to chase the hype and become a unicorn. However, trying to pull this off all too often turns into a nightmare for founders, employees and their stakeholders alike. Our recent study found that growth-chasing startups risk ingraining a damaging 鈥渉ubristic culture鈥 鈥 characterised by the sense of being entitled to break rules without caring about consequences. </span></span></span></p> <p><span><span><span>A hubristic culture often looks exciting to employees but actually damages the company. It leads employees to believe they can do no wrong in the pursuit of growth. This is a recipe for disaster. <a href="https://www.bloomberg.com/news/articles/2023-04-09/ftx-failure-rooted-in-hubris-and-greed-debtors-report-finds">A report</a> by debtors of failed crypto exchange FTX Trading, for example, blamed its collapse on 鈥渉ubris, incompetence and greed鈥 (the company鈥檚 founder, Sam Bankman-Fried, is <a href="https://www.ft.com/content/89e3d859-3a27-4d76-8b54-1e872b615f5f">appealing his conviction</a>).</span></span></span></p> <p><span><span><span>Together with Elena Dalpiaz, I have studied hubristic culture in a tech startup that initially achieved hypergrowth for a few years. However, this culture led the startup to adopt harmful behaviours that hurt stakeholders and threatened its very survival until the company embarked on a major reform process.聽</span></span></span>While this turnaround was a success at the time of our study鈥檚 conclusion, the company, like many others in the sector, later exited the market due to new regulatory changes. This has helped make the case for broader volatility of the industry rather than undermining the impact of cultural reform.</p> <p></p> </div> </div> </div> </div> <div class="field__item"> <div style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><span><span><span><strong>Red flags in startup culture</strong></span></span></span></p> <p><span><span><span>We found that one major red flag for a hubristic culture is when startups pursue growth at all costs. This is problematic because employees believe it does not matter how their growth-chasing actions affect stakeholders. Consequences of this can include: regularly letting customers down during the hypergrowth; getting ever more regulatory fines; and receiving increasingly hostile coverage on key (social) media channels. </span></span></span></p> <p><span><span><span>Another major red flag for a hubristic culture is a specific type of excitement shared among the startup鈥檚 employees: what we call 鈥渁ntagonistic excitement鈥. This is the enthusiasm to operate in opposition to outside norms. For example, an employee of the tech company we studied was thrilled when masses protested the company鈥檚 rule-breaking: 鈥渨e were getting attacked [鈥 You live off that adrenaline鈥. </span></span></span></p> <blockquote> <p><span><span><span>Getting excited about breaking rules and about receiving external criticism is dangerous because employees risk losing moral awareness, i.e. the ability to care about (not harming) the outside world.</span></span></span></p> </blockquote> <p><span><span><span><strong>How to build a sustainable startup culture</strong></span></span></span></p> <p><span><span><span>How do startups avoid the trap of a hubristic culture? First, by focusing the team on pursuing growth that can be sustained over the long-term, rather than seeking growth at all costs. This forces employees to pursue growth that fits with society because only this is sustainable over time. </span></span></span></p> <p><span><span><span>Second, it鈥檚 important to banish antagonistic excitement. Whereas excitement about the startup鈥檚 mission and about any constructive plans can be very positive, what stores up trouble is fostering excitement about breaking rules and getting criticised. It鈥檚 important for startups to emphasise that, amid all the excitement, the pursuit of growth should not endanger the well-being of others.</span></span></span></p> <p><span><span><span>Hubristic cultures in startups are initially intoxicating for employees but they are ultimately toxic for everyone. When startups collapse, founders, investors, employees and stakeholders are all harmed. It鈥檚 important that hyped companies fix a hubristic culture before it鈥檚 too late. This gives them the chance to build a company that will last, rather than becoming a cautionary tale for the next excitable startup.</span></span></span></p> <p>聽</p> <p><span><span><span><em>This article draws on findings from the </em>Journal of Business Venturing <em>article <a href="https://www.sciencedirect.com/science/article/pii/S0883902625000345">鈥淲hen Hype Collides with Morality: How Entrepreneurial Framing Affects the Behavior and Legitimacy of Hyped Ventures鈥</a> by Christian E. Hampel (91桃色) and Elena Dalpiaz (USI Lugano).</em></span></span></span></p> </div> </div> </div> </div> </div> </section><section style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--bnk-page-builder paragraph--view-mode--default paragraph--section--colour--section-blue paragraph--full-width-section"><div class="field field--name-field-component field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <article style="margin-top: 0rem; margin-bottom: 0rem; padding-top: 1rem; padding-bottom: 1rem;" class="paragraph paragraph--flexible-page-call-to-action call-to-action" data-aos="fade-up" data-aos-delay="300" data-aos-duration="1200"><h2 class="call-to-action__heading"> Read about the research </h2> <ul class="call-to-action__links"><li class="call-to-action__link-item"> <a href="https://www.sciencedirect.com/science/article/pii/S0883902625000345" class="call-to-action__link call-to-action__link--solid--">Explore findings from Dr Hampel</a> </li> </ul></article></div> </div> </section><div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/jobs-and-labour" hreflang="en">Jobs and Labour</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> <h2 class="field subtitle field--name-field-subtitle field--type-string field--label-hidden">Grounded in new research, this article reveals the warning signs of 鈥渉ubristic culture鈥 and offers practical strategies to foster sustainable growth</h2> <div class="field field--name-field-media-caption field--type-string field--label-above"> <span class="blue-line"></span>Main image: Nuthawut Somsuk / iStock via Getty Images Plus</div> <div class="field field--name-field-read-time field--type-estimated-read-time field--label-hidden field__item">3 minute read </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Wed, 15 Jan 2025 12:14:02 +0000 Christian Hampel 7300 at /business-school Business School MSc graduate Alvia Dibby Shadqah speaks to the Financial Times about life as a female entrepreneur /business-school/news/business-school-msc-graduate-alvia-dibby-shadqah-speaks-the-financial-times-about-life-female/ <span class="field field--name-title field--type-string field--label-hidden">Business School MSc graduate Alvia Dibby Shadqah speaks to the Financial Times about life as a female entrepreneur</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-09-09T11:28:25+00:00" title="Monday, September 9, 2024 - 11:28" class="datetime">Mon, 09/09/2024 - 11:28</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=FV1BO0wA 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=BhpQxJMC 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=ghogb1Sd 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.webp?h=10174e4b&itok=61A7VEr- 1x"></source><source media="all and (min-width: 1060px)" type="image/png" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=FV1BO0wA 1x"></source><source media="all and (min-width: 840px)" type="image/png" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=BhpQxJMC 1x"></source><source media="all and (min-width: 576px)" type="image/png" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=ghogb1Sd 1x"></source><source media="all and (min-width: 0)" type="image/png" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=61A7VEr- 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-02/Two%20female%20students%20smiling%20with%20laptops.png?h=10174e4b&itok=FV1BO0wA" aria-hidden="true" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-09-04T12:00:00Z" class="datetime">4 September 2024</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/inequality" hreflang="en">Inequality</a></div> <div class="field__item"><a href="/business-school/category/key-topics/management-masters" hreflang="en">Management Masters'</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Mon, 09 Sep 2024 11:28:25 +0000 Evie Burrows-Taylor 6845 at /business-school "Lessons from the last three years in venture capital": MBA alumnus Kjartan Rist writes in Forbes /business-school/news/lessons-the-last-three-years-venture-capital-mba-alumnus-kjartan-rist-writes-forbes/ <span class="field field--name-title field--type-string field--label-hidden">"Lessons from the last three years in venture capital": MBA alumnus Kjartan Rist writes in Forbes</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-26T09:56:42+00:00" title="Monday, February 26, 2024 - 09:56" class="datetime">Mon, 26/02/2024 - 09:56</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=0aw2MCAt 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=4A3GLipJ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=o2EF0iFw 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-04/Mike%20Wright_REF.webp?h=6d7612e2&itok=rr4acgOG 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=0aw2MCAt 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=4A3GLipJ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=o2EF0iFw 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=rr4acgOG 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2021-04/Mike%20Wright_REF.jpg?h=6d7612e2&itok=0aw2MCAt" aria-hidden="true" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2024-02-20T12:00:00Z" class="datetime">20 February 2024</time></div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Mon, 26 Feb 2024 09:56:42 +0000 Evie Burrows-Taylor 6646 at /business-school How to survive as an entrepreneur: insights from Steve Blank /business-school/ib-knowledge/entrepreneurship-innovation/how-survive-entrepreneur-insights-steve-blank/ <span class="field field--name-title field--type-string field--label-hidden">How to survive as an entrepreneur: insights from Steve Blank </span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=eQVWxjpU 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=Gb58EjdH 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=n9QZrXWE 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-02/Steve%20Blank_IB%20Knowledge%20.webp?h=1c9b88c9&itok=I2uhm5BV 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=eQVWxjpU 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=Gb58EjdH 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=n9QZrXWE 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=I2uhm5BV 1x"></source><img loading="eager" width="960" height="576" alt="Steve Blank " class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2024-02/Steve%20Blank_IB%20Knowledge%20.jpg?h=1c9b88c9&itok=eQVWxjpU" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-13T11:47:09+00:00" title="Tuesday, February 13, 2024 - 11:47" class="datetime">Tue, 13/02/2024 - 11:47</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2026-07-15T12:00:00Z" class="datetime">15 July 2026</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>We sat down with world-renowned entrepreneur Steve Blank to talk about the significance of the lean startup movement, how generative AI will revolutionise the business landscape and what leaders need to do to survive the changes ahead</h3> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Famed for his founding role in the lean startup movement, Steve Blank, now an adjunct professor of entrepreneurship at Stanford, has also co-created the <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module">91桃色 Wicked Module</a> at 91桃色 Business School. The class teaches students to use lean startup tools to address 鈥渨icked鈥 problems that have multiple moving parts and no obvious solution, such as insurgencies, disinformation and climate change.<br /><br /> We spoke to Steve about the significance of his work and the biggest challenges and opportunities facing today鈥檚 entrepreneurs.</p> <h4>Why was the lean startup movement such a widespread sensation?</h4> <p>Lean鈥檚 biggest insight was observing that startups are not smaller versions of large companies and, while large companies execute business models, startups search for them. For the business world, it was like discovering an entirely new continent.<br /><br /> We had built tools for executing an existing business model, but we had absolutely nothing when it came to searching for them, including the understanding that it needed to be done.<br /><br /> My work, along with that of Eric Ries and Alexander Osterwalder, formed the beginnings of the Lean Movement. I remember going to some of the best business schools in the world and people saying: 鈥淗ow hard can [running a company made up of] six people in a garage be?鈥 But I deeply understood just how hard the startup setup was.聽</p> <h4>How will generative AI impact entrepreneurship?</h4> <p>The impact on entrepreneurs will be enormous: they鈥檒l be able to use data to look at what people in certain demographics want and use generative AI to come up with product ideas, websites and even pivots.</p> <p>Now, if I鈥檓 in healthcare and the NHS decides they want to make money, I could take all the health data I have about everybody in the UK and start figuring out how to do it using AI models. If I was an entrepreneur today, I would be working on a piece of enterprise software to create an end-to-end platform for using AI in building startups.</p> <h4>What innovation challenges are unique to today鈥檚 businesses?</h4> <p>Large organisations are designed for repeatable and scalable processes. This works well when your business environment is relatively stable, or your competitors have the same resources as you.</p> <p>These days, you鈥檙e competing with smaller companies designed to move rapidly and take risks, and that鈥檚 hard to sustain. Companies adopting startup methods often end up with innovation 鈥渢heatre鈥, rather than innovation delivered. Carving out an innovative path requires committed leadership, culture and process change.</p> <h4>What is the most common mistake you see startups making?</h4> <p>Entrepreneurs have the passion to come up with an idea, execute it and then expect to stand back and see all the orders rolling in. That almost never happens.</p> <p>The phrase I keep repeating after two decades: there are no facts inside the building, so get the heck out. When I taught the <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module">91桃色 Wicked Module</a> at 91桃色, I told students how important it is to talk to customers and listen to the data.</p> <h4>How do you think large corporations can overcome challenges with agility?</h4> <p>It really starts with the leadership team agreeing that execution pays your salary, but innovation pays your pension. Then deciding whether they're willing to make the changes necessary to provide a parallel pathway for innovation.</p> <p>However, the worst thing you could do is make the entire company about innovation and put the core business at risk. My first mantra to CEOs is: whatever you do, protect the core.</p> <h4>How can leaders ensure they stay relevant?</h4> <p>If I was a CEO, I'd ensure I was thoroughly educating myself about the changes in my sector. If you don鈥檛 understand the relevant technology, supply chain, manufacturing et al and its implications, it would be like a CEO at the turn of the century not understanding manufacturing in China.</p> <p>Lifelong learning plays a large role in figuring out how to keep CEOs continually engaged in new methods, tech, challenges, as well as global opportunities and threats.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>Steve Blank returns to 91桃色 Business School as a featured speaker at the <a href="https://www.eventbrite.co.uk/e/the-6th-international-wicked-symposium-tickets-1990559481995?keep_tld=true">6th International Wicked Symposium</a>聽in July 2026.</em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/artificial-intelligence" hreflang="en">Artificial Intelligence</a></div> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> <div class="field__item"><a href="/business-school/category/key-topics/strategy" hreflang="en">Strategy</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 91桃色 Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module"> Wicked Problems, System Dynamics & Entrepreneurial Innovation: 11 June 鈥 12 July, 2024 </a> </h2> <a class="c-featured-content__media" href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module" tabindex="-1" title="Thumbnail for Wicked Problems, System Dynamics & Entrepreneurial Innovation: 11 June 鈥 12 July, 2024"> <div class="field field--name-field-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 840px)" type="image/webp" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/imperial%20college%20building%20main.webp?h=40b41827&itok=rz0ns0Bv 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.webp?h=40b41827&itok=bu6nkyKV 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.webp?h=40b41827&itok=bu6nkyKV 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="560" height="448" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x4_560/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=rz0ns0Bv 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=bu6nkyKV 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="270" data-srcset="/business-school/sites/default/files/styles/focalpoint_16x9_480/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=bu6nkyKV 1x"></source><img loading="lazy" width="480" height="384" alt="91桃色 Business School main entrance" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x4_480/public/2019-07/imperial%20college%20building%20main.jpg?h=40b41827&itok=fWXhEzsg" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-field-summary field--type-string-long field--label-hidden field__items"> <div class="text-formatted "> The 91桃色 Wicked Module is a one-month programme for 91桃色 Business School students, where we will introduce participants to a unique set of frameworks, approaches, and tools curated to address 'wicked problems". </div> </div> </div> <a href="https://www.wickedacceleration.org/imperial-college-business-school-wicked-module" rel="bookmark" aria-label="Read more about Wicked Problems, System Dynamics & Entrepreneurial Innovation: 11 June 鈥 12 July, 2024" class="button button--primary "> Read more </a> </article></div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/entrepreneurship-innovation/experimentation-business-3-ways-avoid-the-hidden-risks/"> Experimentation聽in business: 3 ways to avoid the hidden risks </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/entrepreneurship-innovation/experimentation-business-3-ways-avoid-the-hidden-risks/" tabindex="-1" title="Thumbnail for Experimentation聽in business: 3 ways to avoid the hidden risks"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2023-06/Experimentation%20in%20business_0.webp?h=a0bfbc14&itok=wM_88T9f 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2023-06/Experimentation%20in%20business_0.webp?h=a0bfbc14&itok=Ab_wBqf7 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2023-06/Experimentation%20in%20business_0.webp?h=a0bfbc14&itok=Ab_wBqf7 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2023-06/Experimentation%20in%20business_0.webp?h=a0bfbc14&itok=2lXocC77 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=wM_88T9f 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=Ab_wBqf7 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=Ab_wBqf7 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2023-06/Experimentation%20in%20business_0.jpg?h=a0bfbc14&itok=2lXocC77 1x"></source><img loading="lazy" width="480" height="384" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2023-06/Experimentation%20in%20business_0.jpg?itok=2EW11kie" aria-hidden="true" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>Experimentation is key to platforms improving their services 鈥 but this is often carried out in secret and can have disastrous unintended consequences.</p> </div> </div> </div> <a href="/business-school/ib-knowledge/entrepreneurship-innovation/experimentation-business-3-ways-avoid-the-hidden-risks/" rel="bookmark" aria-label="Read more about Experimentation聽in business: 3 ways to avoid the hidden risks" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6621" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Tue, 13 Feb 2024 11:47:09 +0000 Evie Burrows-Taylor 6621 at /business-school "Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation /business-school/news/better-the-real-thing-the-european-publishes-article-dr-jan-michael-ross-imitation/ <span class="field field--name-title field--type-string field--label-hidden">"Better than the real thing?": The European publishes article by Dr Jan-Michael Ross on imitation</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Evie Burrows-Taylor</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-09-18T15:16:22+00:00" title="Monday, September 18, 2023 - 15:16" class="datetime">Mon, 18/09/2023 - 15:16</time></span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=kJVBmdi8 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=kJVBmdi8 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F" aria-hidden="true" /></picture></div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2023-07-30T12:00:00Z" class="datetime">30 July 2023</time></div> <div class="field field--name-key-themes field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/key-themes/entrepreneurship/" hreflang="en">Entrepreneurship</a></div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/imitation" hreflang="en">Imitation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="c-social-share-widget "> <h3>Share</h3> <div class="c-social-share-widget__links"> <a href="http://www.facebook.com/share.php?u=/business-school/taxonomy/term/1454/feed&amp;title=" target="_blank" aria-label="Share on Facebook"> <img src="/business-school/modules/composer/social_media/icons/facebook_share.svg" alt="Facebook" /></a> <a href="https://www.linkedin.com/sharing/share-offsite?url=/business-school/taxonomy/term/1454/feed&amp;title=&amp;source=/business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Linkedin"> <img src="/business-school/modules/composer/social_media/icons/linkedin.svg" alt="Linkedin" /></a> <a href="mailto:?subject=&amp;body=Check out this site /business-school/taxonomy/term/1454/feed" target="_blank" aria-label="Share on Email"> <img src="/business-school/modules/composer/social_media/icons/email.svg" alt="Email" /></a> </div> </div> Mon, 18 Sep 2023 15:16:22 +0000 Evie Burrows-Taylor 6463 at /business-school Imitation: the new key to business success /business-school/ib-knowledge/strategy-leadership/imitation-the-new-key-business-success/ <span class="field field--name-title field--type-string field--label-hidden">Imitation: the new key to business success</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.webp?h=b03f540d&itok=kJVBmdi8 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=pidi8ZBQ 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=jU7ZaDkn 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=kJVBmdi8 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2023-03/Imitation_Jan%20Ross_IB%20Knowledge%20.jpg?h=b03f540d&itok=-TOKYu7F" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Jan-Michael Ross</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-03-16T11:56:39+00:00" title="Thursday, March 16, 2023 - 11:56" class="datetime">Thu, 16/03/2023 - 11:56</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2023-03-20T12:00:00Z" class="datetime">20 March 2023</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h2>In the business world, as elsewhere in life, copying is frowned upon. Yet, in some cases, it has been responsible for inspiring business leaders, creating new markets and, most surprisingly, driving innovation</h2> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>"Copycat" is a term loaded with judgement and businesses tend to look down on any kind of imitation as a weak and limiting strategy. According to received wisdom, an imitator can only be as good as, never better than, the real thing 鈥 just as a tribute band is bound to peddle the same old material without the original spark.</p> <p><a href="https://journals.aom.org/doi/10.5465/annals.2021.0044">Our research</a>聽attempts to set the record straight on this blinkered and outdated view. <strong>Imitation is rife throughout commerce 鈥 and has been applied widely 鈥 from floor mops through to consumer technology and services.</strong><strong> </strong>Used deftly, imitation can speed up the pace of change, spark innovation and leverage creativity.</p> <p>Back in 1966, Harvard economist <a href="https://hbr.org/1966/09/innovative-imitation">Professor Theodore Levitt pointed out</a> that聽we 鈥渙ften mistake innovation for what is really imitation鈥. More than 40 years later, the equally revered Stanford <a href="https://books.google.co.uk/books?id=l9koo7StoCoC&pg=PA20&lpg=PA20&dq=James+G.+March+observed+鈥渋mitation+probably+represents+the+majority+of+what+is+normally+called+innovation鈥&source=bl&ots=eH7hPrSTFo&sig=ACfU3U121h5kKFS8035ZnqjH7jTqw53UlA&hl=en&sa=X&ved=2ahUKEwjngL2t2uD9AhWuRkEAHX5vCsEQ6AF6BAgJEAM#v=onepage&q=James%20G.%20March%20observed%20鈥渋mitation%20probably%20represents%20the%20majority%20of%20what%20is%20normally%20called%20innovation鈥&f=false">Professor James G. March observed</a> 鈥渋mitation probably represents the majority of what is normally called innovation鈥.</p> <p>Big companies stay ahead by imitating smaller rivals; startups fast track their experience by looking at competitors鈥 strategies, sometimes sharing insights and successes. Investors prefer startups that borrow from tried and tested technology and experience rather than putting their cash into riskier novel ventures.</p> <p>But imitation as a business strategy doesn鈥檛 inspire; LinkedIn isn't awash with entrepreneurs declaring themselves to be leading imitators in their field. We idolise what is new and creative without acknowledging the debt owed to existing business. <strong>But if leaders can recognise the importance of imitation, they can limit blind spots and get the upper hand.</strong></p> <p>Imitation is more than simply copying: it might mean emulating products and processes, a firm鈥檚 technologies and resources, or even structures and strategies.</p> <blockquote> <p>Used deftly, imitation can speed up the pace of change, spark innovation and leverage creativity.</p> </blockquote> <p>Take the fashion chain Zara, which pioneered the extremely successful business model of swiftly copying designer brands for a fraction of the price, and putting clothes on sale at carefully selected locations. Enter challenger Shein, which has stolen the rug from under brands like Zara by producing on-trend clothes available online in under a week at rock bottom prices. This has resulted both in meteoric growth and flurries of copyright complaints. But, in turn, new challengers from China are poised to oust Shein with superior offers. Whatever your view of fast fashion, in this case imitation has created a new market.</p> <p>There are at least three main misconceptions about imitation that are worth challenging:聽</p> <h2>1. Imitation is weak</h2> <p>Mightier firms often compete with, and draw upon, the experiences of smaller players. They鈥檙e often successful because their superior muscle power allows them to exploit innovations. Take P&G鈥檚 "breakthrough" quick mop, the "Swiffer", which was an instant hit when it launched in 1999, and has since generated millions of dollars. A similar product was already sold in Japan, which P&G says it tweaked and improved.</p> <p>There are other instances of corporate giants introducing products or features bearing a resemblance to competitors鈥 earlier efforts: at its launch in 2001, the Apple iPod bore a close physical resemblance to the Diamond Rio, the world鈥檚 first digital audio player launched four years earlier. More recently, Meta launched Facebook products resembling Snapchat and TikTok features.</p> <p>In the right climate, imitation benefits even the heftiest players. Imitation can be an effective defensive strategy for a leader, as illustrated by our analogies with competitive sailing in earlier research.</p> <h2>2. There鈥檚 only one way to imitate</h2> <p>We tend to assume that imitation is a binary choice, a simple "yes or no" decision, but choosing when, how, what and who to imitate requires skill and judgement. Sometimes it pays to integrate disparate elements to create something new 鈥 and then imitation becomes creative. Timing can be critical too: is it better to wait until a new product or service has bedded in or move swiftly? Speed can influence how competitors respond and creates its own market dynamic.</p> <h2>3. Imitation is easy</h2> <p>Business leaders fall into the trap of believing that imitation is a simple cut and paste option, which doesn鈥檛 do justice to its complexity. Technologies and services might be opaque or secretive and, as a result, difficult to copy. To imitate well, a company might require superior resources such as supply and distribution networks. Or, it may not be obvious which element gives a brand its competitive edge.</p> <p>For example, consumers might be choosing a beer for its flavour over its packaging, but if rival firms don鈥檛 understand what鈥檚 driving consumer preferences, they might imitate the wrong thing. And then there are occasions when it suits businesses to encourage imitation by others 鈥 it might boost customer numbers, help establish and legitimise goods or services, or even help firms keep an eye on the opposition and limit risk.</p> <p>聽</p> <p>While these assumptions may be true in some instances, they don鈥檛 do justice to the more complicated reality. <strong>To underestimate the power of imitation is a business opportunity missed</strong> and, as a business tool and tactic, imitation risks being overlooked. With a deeper understanding of how imitation helps businesses and sectors evolve 鈥 as seen in fast fashion, personal computing and more 鈥 it can become a source of inspiration, as well as nudge companies to push boundaries and speed up the pace of innovation.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from "<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4197355">Reconceptualizing Imitation: Implications for Dynamic Capabilities, Innovation and Competitive Advantage</a>"聽by聽Hart E. Posen (University of Wisconsin-Madison), Jan-Michael Ross (91桃色 London), Brian Wu (University of Michigan), Stefano Benigni (91桃色 London) and Zhi Cao (University of Nevada, Las Vegas).聽</em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/brand" hreflang="en">Brand</a></div> <div class="field__item"><a href="/business-school/category/key-topics/competition" hreflang="en">Competition</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/imitation" hreflang="en">Imitation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/innovation" hreflang="en">Innovation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/leadership" hreflang="en">Leadership</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 91桃色 Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/strategy-leadership/how-adapt-your-business-crisis/"> How to adapt your business in a crisis </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/strategy-leadership/how-adapt-your-business-crisis/" tabindex="-1" title="Thumbnail for How to adapt your business in a crisis"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=S6dmnZOL 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2024-07/Jan%20Ross.webp?h=aa81dfca&itok=tqpPO4Mi 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=S6dmnZOL 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=hG2mwZ2u 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2024-07/Jan%20Ross.jpg?h=aa81dfca&itok=tqpPO4Mi 1x"></source><img loading="lazy" width="480" height="384" alt="Jan Ross" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2024-07/Jan%20Ross.jpg?itok=cyewrgL3" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>In times of crisis, companies tend to respond by downsizing their operations. But instead, they should be taking stock and considering opportunities for innovation, so they can emerge stronger during the recovery.</p> </div> </div> </div> <a href="/business-school/ib-knowledge/strategy-leadership/how-adapt-your-business-crisis/" rel="bookmark" aria-label="Read more about How to adapt your business in a crisis" class="link "> Read more </a> </article></div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/masters/innovation-entrepreneurship-management/"> MSc Innovation, Entrepreneurship & Management </a> </h2> <a class="c-featured-content__media" href="/business-school/masters/innovation-entrepreneurship-management/" tabindex="-1" title="Thumbnail for MSc Innovation, Entrepreneurship & Management"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=mIeFJ68O 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.webp?h=a612ed85&itok=pA5r1N92 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=mIeFJ68O 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=UNJ0mgFG 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?h=a612ed85&itok=pA5r1N92 1x"></source><img loading="lazy" width="480" height="150" alt="91桃色 MSc Innovation, Entrepreneurship & Management student on campus in London writing an equation on a clear board" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2026-04/91桃色_MSc%20Innovation%2C%20Entrepreneurship%20%26%20Management_0.jpg?itok=wK1ssOwO" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>MSc Innovation, Entrepreneurship & Management is designed to equip graduates with the skills to become entrepreneurs or lead innovation from within companies. Apply today!</p> </div> </div> </div> <a href="/business-school/masters/innovation-entrepreneurship-management/" rel="bookmark" aria-label="Read more about MSc Innovation, Entrepreneurship & Management" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/6225" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/strategy-leadership" hreflang="en">Strategy & Leadership</a></div> </div> </div> <div class="field field--name-field-show-different-image-on-th field--type-boolean field--label-hidden field__item">Off</div> Thu, 16 Mar 2023 11:56:39 +0000 Jan-Michael Ross 6225 at /business-school How to scale up in an emerging market /business-school/ib-knowledge/entrepreneurship-innovation/how-scale-emerging-market/ <span class="field field--name-title field--type-string field--label-hidden">How to scale up in an emerging market</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=7Z0VV6lC 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=6MdBxStM 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=idLelsjm 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-07/Lightbulb_IB%20Knowledge-2.webp?h=96dfc06c&itok=t1TFwGem 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=7Z0VV6lC 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=6MdBxStM 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=idLelsjm 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=t1TFwGem 1x"></source><img loading="eager" width="960" height="576" alt="" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2022-07/Lightbulb_IB%20Knowledge-2.jpg?h=96dfc06c&itok=7Z0VV6lC" aria-hidden="true" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Tim Weiss</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2022-07-04T09:30:11+00:00" title="Monday, July 4, 2022 - 09:30" class="datetime">Mon, 04/07/2022 - 09:30</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2022-07-04T12:00:00Z" class="datetime">4 July 2022</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>Growing a business is always difficult but scaling up in an emerging market is even harder 鈥 luckily, a new form of entrepreneurial support is here to help</h3> <p>Launching a business is certainly a challenge, but sustaining it and scaling up 鈥 especially in the aftermath of a global pandemic 鈥 is something else entirely. And doing so in an emerging market, without much of the support that entrepreneurs elsewhere enjoy, adds another layer of complexity.</p> <p>There is no shortage of incubator and accelerator programmes, and funding opportunities for entrepreneurs, but once the short-term relationship is over and a startup is in the throes of growing its business, the support often ends, leaving a huge gap.</p> <p>Cue "pacers": a new breed of entrepreneurial support organisation offering intensive, long-term, needs-driven support and a trust-based peer community. Pacers or pacemakers take over once the incubators and accelerators have done their job, supporting entrepreneurs and responding to whatever unexpected business crises occur.聽Like pacers who help world-class marathon runners win races, pacemaker organisations help entrepreneurs achieve their goals in the marathon of scaling up an enterprise.</p> <p>There are some key components of the pacer model which offer unique benefits to entrepreneurs:</p> <ul><li><strong>Continuous learning</strong>, providing a range of courses which address specific business challenges that entrepreneurs may require as they strive for growth and scale up their business.</li> <li><strong>Extended business networks</strong>, globally, locally or by industry. This type of membership network is a key asset in the long-term support provided by pacers.</li> <li><strong>Meaningful peer connections</strong> based on trust, openness and honesty. A successful pacer facilitates and maintains an in-depth and meaningful level of peer engagement.</li> <li><strong>Demand-driven support</strong> that meets the needs of the individual pacer community. This requires agility, and a range of programmes that聽evolve to match the community鈥檚 changing needs.</li> </ul><p>Effective pacers are already being modelled in many countries around the world. Stanford Seed is active in 29 countries in Africa and South Asia. It offers a combination of courses delivered by Stanford University faculty and offers access to mentors, consultants and interns. Elsewhere, organisations like the Harambe Entrepreneur Alliance 鈥 founded in 2008 and now with 327 members 鈥 offers African entrepreneurs the opportunity to become Harambeans, tapping into powerful knowledge, resources and networks to make a positive impact on the African continent.</p> <p>The Entrepreneurs鈥 Organisation is active in 60 countries and has more than 211 active, local chapters. It has created small, intimate peer-to-peer groups that help entrepreneurs build deeply trusted and meaningful relationships locally and beyond borders. Endeavor operates in 40 emerging markets and offers intensive investment, business development, and market expansion support. In return, members commit to giving back, by supporting established and upcoming members. Other pacers leading the way include Unreasonable Group and the African Management Institute, and the list keeps growing.</p> <h4>Adopting and developing the pacer model聽</h4> <p>Pacemakers clearly help businesses in emerging markets to scale up through the inevitable rollercoaster of growing a business. But the pacer model is new and remains unformalised, having developed in a self-directed and organic way. How can we encourage the various market players 鈥 entrepreneurs, support organisations and investors 鈥 to adopt this model more widely, across more countries and markets?</p> <p>Entrepreneurs need to choose the support programmes they apply to wisely and are well advised to tap into the opportunities for scale that pacers make available. However, as the Chairman of Entrepreneurs鈥 Organisation so eloquently puts it: pacers are a gym not a spa, meaning members get something out of it only if they are willing to put in the work.</p> <blockquote> <p>Pacemaker organisations help entrepreneurs achieve their goals in the marathon of scaling up an enterprise</p> </blockquote> <p>More traditional entrepreneurial support organisations should consider adopting some of the practices of pacers. This will require some changes: cultivating an engaged community of members rather than just an alumni programme, creating lifetime benefits, focusing on the evolving needs of their member community and finding cost-effective ways of continuous knowledge transfer.</p> <p>Investors can play a key role in driving successful pacers to the next level, by teaming up with pacers to provide more effective investment vehicles and investing in their members.聽It will be exciting to see how the pacemaker model adapts and develops, and the role it plays in growing entrepreneurial businesses at scale, particularly in emerging markets.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on research explored in "<a href="https://spiral.imperial.ac.uk/bitstream/10044/1/97218/4/Summer-2022-Feature-Pacing-Entrepreneurs.pdf">Pacing Entrepreneurs to Success</a>" by Sonali V. Rammohan聽(Stanford Graduate School of Business), Tim Weiss (91桃色 London),聽Darius Teter聽(Stanford Graduate School of Business) and聽Jesper B. S酶rensen聽(Stanford Graduate School of Business).聽</em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-sidebar-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><small>Main image: nuchao /聽iStock / Getty Images Plus via Getty Images.</small></p> </div> </div> </div> </div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 91桃色 Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/"> What African tech startups can teach us about digital innovation </a> </h2> <a class="c-featured-content__media" href="/business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/" tabindex="-1" title="Thumbnail for What African tech startups can teach us about digital innovation"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=L21X3AQK 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=xVAoiLC6 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=L21X3AQK 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=eKpaWr2J 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=xVAoiLC6 1x"></source><img loading="lazy" width="480" height="384" alt="IB Logo" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2025-04/IB%20Logo_0.jpg?itok=nCtZr9zT" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>The African tech startup landscape is undergoing radical change, but what is helping certain businesses thrive in this new environment?</p> </div> </div> </div> <a href="/business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/" rel="bookmark" aria-label="Read more about What African tech startups can teach us about digital innovation" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/5948" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/entrepreneurship-innovation" hreflang="en">Entrepreneurship & Innovation</a></div> </div> </div> Mon, 04 Jul 2022 09:30:11 +0000 Tim Weiss 5948 at /business-school What African tech startups can teach us about digital innovation /business-school/ib-knowledge/technology/what-african-tech-startups-can-teach-us-about-digital-innovation/ <span class="field field--name-title field--type-string field--label-hidden">What African tech startups can teach us about digital innovation</span> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=NV25AVR8 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=NeKY4nZS 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=qf_Kjldr 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-04/IB%20Logo_0.webp?h=aa81dfca&itok=K_o4enIy 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="960" height="576" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=NV25AVR8 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="740" height="445" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_720/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=NeKY4nZS 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="560" height="336" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_560/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=qf_Kjldr 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="480" height="288" data-srcset="/business-school/sites/default/files/styles/focalpoint_5x3_480/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=K_o4enIy 1x"></source><img loading="eager" width="960" height="576" alt="IB Logo" class="lazyload" data-src="/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2025-04/IB%20Logo_0.jpg?h=aa81dfca&itok=NV25AVR8" /></picture></div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Tim Weiss</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2022-05-13T12:26:49+00:00" title="Friday, May 13, 2022 - 12:26" class="datetime">Fri, 13/05/2022 - 12:26</time></span> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2022-05-16T12:00:00Z" class="datetime">16 May 2022</time></div> <div class="field field--name-content-top field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <h3>The African tech startup landscape is undergoing radical change, but what is helping certain businesses thrive in this new environment?</h3> <p>During the last decade, the African continent has pushed the frontiers of digital innovation, providing new choices for consumers and fresh landscapes for startups. More than 600 technology hubs now welcome mostly young entrepreneurs, with some startling successes. On top of which, the pandemic has accelerated digital takeup, allowing some ventures to leapfrog innovation cycles.</p> <p>The聽<a href="https://techcrunch.com/2021/12/30/african-tech-took-center-stage-in-2021/">latest figures</a> show some $4 billion of investment was funnelled into African tech startups in 2021 and six <a href="https://www.investopedia.com/terms/u/unicorn.asp">unicorns</a> have emerged on the continent. But what makes certain tech businesses flourish in these unique circumstances? To answer this, we need to consider several questions, such as:</p> <ul><li>Does it matter if founders鈥 expertise is homegrown or acquired away from the African continent?</li> <li>Should business models answer local problems or replicate international templates?</li> <li>Should services be built from scratch rather than outsourced?</li> </ul><p>We鈥檝e encountered many businesses that have navigated national, regional and pan-African landscapes to scale with success, and explored what underpins their growth.</p> <h4>Accelerating growth</h4> <p>Our assessment reveals a plethora of different scaling models being used by tech startups on the African continent. Take Kenyan company <a href="https://www.okhi.com/">OKHi</a>, for instance, whose technology allows users who don't have a physical address the chance to create a "smart address". This tech solution also answers a problem for Nigerian banks. Nigerian digital payment unicorn <a href="https://www.interswitchgroup.com/">Interswitch</a>, for instance, had to verify the identity of new customers with a time-consuming visit in person. Now, OkHi鈥檚 technology promises to help Interswitch solve the 鈥渒now your customer鈥 problem digitally.</p> <blockquote> <p>The African continent has pushed the frontiers of digital innovation</p> </blockquote> <p>We also looked into whether the Silicon Valley model works in African economies, with some examples suggesting it does. Successful fintech startup Paystack, founded by two Nigerian entrepreneurs, was acquired by US fintech venture Stripe for $200 million. Founders of both companies were part of the same cohort at Silicon Valley-based accelerator <a href="https://www.ycombinator.com/">Y Combinator</a>, where they forged valuable relationships, with Stripe becoming an early investor in Paystack.</p> <p>Founders from African countries have also used US entrepreneurial support organisations to accelerate their growth. For example, Nigerian health tech company <a href="https://54gene.com/">54gene</a>, founded by 91桃色 graduate Abasi Ene-Obong, is pursuing rapid expansion, drawing upon mature funding mechanisms and strong international networks.</p> <h4>Entrepreneurial success</h4> <p>But what mix of local and international entrepreneurs makes for a successful startup? Kenyan startup <a href="https://twiga.com/">Twiga</a>, created by both Kenyan and expat founders, has become one of Kenya鈥檚 most celebrated success stories. The business has leveraged digital technologies to build supply chains for retail distribution, allowing smallholder farmers to bypass fragmented food supply chains.</p> <p>Kenyan founder Peter Njonjo, who previously worked for Coca-Cola, brought his expertise in local supply chains and logistics, while US founder Grant Brooke had a background in strategy and finance. This mix has boosted the company鈥檚 rapid growth since its foundation in 2014 鈥 to date it has raised $157 million.</p> <p>Some startups have created their own solutions in the absence of such services or options to contract out. There鈥檚 Kenya-based <a href="https://mdundo.com/">Mdundo</a> 鈥 a Spotify-style music streaming provider 鈥 which got around the absence of copyright deals by signing each artist individually, and by upholding and defending legal infrastructure.</p> <h4>Adopting emerging technologies</h4> <p>We also considered whether where a company is first founded matters, looking specifically at two main models. Kenyan tech firm <a href="https://www.cellulant.io/">Cellulant</a>, for example, has expanded from a ringtone provider to a digital finance business operating in 34 African nations. This is a home-grown venture, headquartered on the continent, and equipped with a deep understanding of how to navigate different national institutions.</p> <p>By contrast, some global tech firms leverage mature investment environments in Western economies and operate largely on the African continent. The drone startup <a href="https://flyzipline.com/">Zipline</a>, for instance, is based in San Francisco and has raised more than $200 million, but mostly tests its model of drone-delivered medical supplies in Rwanda and Ghana.</p> <p>Our study of scaleups on the African continent suggests change is on the horizon, with impending reforms and opportunities. For example, the ambitious <a href="https://au.int/en/cfta">African Continental Free Trade Agreement</a>聽offers African nations a chance to cut out the red tape and could be transformative. <a href="https://www.ict.go.ke/blockchain.pdf">Some countries are committing to adopting emerging technologies</a>, with strategies to usher in artificial intelligence. And access to entrepreneurial finance is increasing, encouraged by maturing financial markets, such as the proposed聽<a href="https://qz.com/africa/1908441/rwanda-tanzania-uganda-to-create-joint-stock-exchange/">joint stock market between Uganda, Tanzania and Rwanda</a>. As a result, the next decade could spell opportunities for digital growth on a scale the continent has not yet seen.</p> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--text paragraph--view-mode--default paragraph--margin"> <div class="field field--name-field-body field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p><em>This article draws on findings from "<a href="https://www.tandfonline.com/doi/full/10.1080/14479338.2021.1999249">Scaling technology ventures in Africa: new opportunities for research</a>" by聽Tim Weiss聽(91桃色 London), Markus Perkmann (91桃色 London)聽and Nelson Phillips (University of California).聽</em></p> </div> </div> </div> </div> </div> <div class="field field--name-key-topics field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/business-school/category/key-topics/digital-transformation" hreflang="en">Digital Transformation</a></div> <div class="field__item"><a href="/business-school/category/key-topics/entrepreneurship" hreflang="en">Entrepreneurship</a></div> <div class="field__item"><a href="/business-school/category/key-topics/finance" hreflang="en">Finance</a></div> <div class="field__item"><a href="/business-school/category/key-topics/startups" hreflang="en">Startups</a></div> </div> <div class="field field--name-sidebar-bottom field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="c-paragraph-cta paragraph paragraph--cta paragraph--view-mode--default paragraph--margin"> <div class="c-paragraph-cta__inner"> <h2>Monthly newsletter</h2> <p>Receive the latest insights from 91桃色 Business School</p> <div class="c-paragraph-cta__links"> <a href="/business-school/sign-ib-knowledge/" class="button button--primary "> Sign up now </a> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--featured-content paragraph--view-mode--default paragraph--margin"> <article class="c-featured-content"><h2> <a href="/business-school/news/profile-markus-perkmann-how-academia-and-businesses-can-successfully-collaborate/"> Profile: Markus Perkmann on how academia and businesses can successfully collaborate </a> </h2> <a class="c-featured-content__media" href="/business-school/news/profile-markus-perkmann-how-academia-and-businesses-can-successfully-collaborate/" tabindex="-1" title="Thumbnail for Profile: Markus Perkmann on how academia and businesses can successfully collaborate"> <div class="media--image field field--name-media field--type-entity-reference field--label-hidden field__item"> <picture><source media="all and (min-width: 1060px)" type="image/webp" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-02/MarkusPerkmannEditProfile.webp?h=692786f3&itok=TtqKxZnc 1x"></source><source media="all and (min-width: 840px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-02/MarkusPerkmannEditProfile.webp?h=692786f3&itok=LpZMnZ4x 1x"></source><source media="all and (min-width: 576px)" type="image/webp" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-02/MarkusPerkmannEditProfile.webp?h=692786f3&itok=LpZMnZ4x 1x"></source><source media="all and (min-width: 0)" type="image/webp" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-02/MarkusPerkmannEditProfile.webp?h=692786f3&itok=oHufiaVK 1x"></source><source media="all and (min-width: 1060px)" type="image/jpeg" width="212" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_212_x_260/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=TtqKxZnc 1x"></source><source media="all and (min-width: 840px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=LpZMnZ4x 1x"></source><source media="all and (min-width: 576px)" type="image/jpeg" width="660" height="260" data-srcset="/business-school/sites/default/files/styles/focalpoint_660_x_260/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=LpZMnZ4x 1x"></source><source media="all and (min-width: 0)" type="image/jpeg" width="380" height="150" data-srcset="/business-school/sites/default/files/styles/focalpoint_380_x_150/public/2020-02/MarkusPerkmannEditProfile.jpg?h=692786f3&itok=oHufiaVK 1x"></source><img loading="lazy" width="480" height="307" alt="Markus_Perkmann" class="lazyload" data-src="/business-school/sites/default/files/styles/large/public/2020-02/MarkusPerkmannEditProfile.jpg?itok=nqs4Gwx-" /></picture></div> </a> <div class="text-formatted "> <div class="field field--name-summary field--type-text-long field--label-hidden field__items"> <div class="text-formatted "> <p>91桃色 Business School's Professor of Innovation & Entrepreneurship on the difficult relationship between scientific research and the industries that want to profit from it.</p> </div> </div> <div class="field field--name-field-date field--type-datetime field--label-hidden field__item"><time datetime="2020-02-18T12:00:00Z" class="datetime">18 February 2020</time></div> </div> <a href="/business-school/news/profile-markus-perkmann-how-academia-and-businesses-can-successfully-collaborate/" rel="bookmark" aria-label="Read more about Profile: Markus Perkmann on how academia and businesses can successfully collaborate" class="link "> Read more </a> </article></div> </div> </div> <div class="print__wrapper print__wrapper--pdf"><a href="/business-school/print/pdf/node/5863" class="print__link print__link--pdf">Download PDF</a></div> <div class="field field--name-field-academic-area-ref field--type-entity-reference field--label-above"> <div class="field__label">Academic area</div> <div class="field__items"> <div class="field__item"><a href="/business-school/faculty-research/academic-areas/management-entrepreneurship/" hreflang="en">Management & Entrepreneurship </a></div> </div> </div> <div class="field field--name-field-knowledge-categories field--type-entity-reference field--label-inline"> <div class="field__label">Knowledge Categories</div> <div class="field__items"> <div class="field__item"><a href="/business-school/category/knowledge-categories/technology" hreflang="en">Technology</a></div> </div> </div> Fri, 13 May 2022 12:26:49 +0000 Tim Weiss 5863 at /business-school