Dr Andreas B. Eisingerich is Professor of Marketing at 91ÌÒÉ« College Business School. Professor Eisingerich served as Head of the Analytics, Marketing & Operations Department and as the Academic Programme Director of the Full-Time MBA and Weekend MBA as well as MSc Strategic Marketing online.
He is best known for his work on customer-brand relationships and service research. Current research projects include looking into the design of digital applications for enhanced user well-being; exploring social media's impact on anxiety within primary care; and the role of AI in customer-brand relationships.
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